DESIGN (GRADUATE DEGREE)

Ateneo ENG

The changing context of contemporary design, characterized by the growing number of multimedia tools and digital devices, requires a specific approach to these new areas of design with a critical and responsible attitude. Our curriculum matches the most advanced international university programs, and considers the current status of the manufacturing industry and the demands of the job market.

The proposed curricula in Motion Graphic Design and Interaction Design explore two innovative spheres of product and visual design. The curriculum is organized into design studios and theory classes, covering the areas of product design, visual design, motion, service and interaction design. Attendance is mandatory. The design disciplines constitute the core of the curriculum, around which the scientific, technological, critical and economic studies are structured, with the addition of technical training to support the design work.

The Program trains highly specialized professionals who may find employment as free-lance professionals, in business, in agencies and professional firms and in workplaces that require inter-disciplinary skills in product, visual and interaction design. In particular, employment opportunities may be found in cinema, television, multi-media publishing, the cultural industry, as well as in companies and firms interested in projects with a high-level degree of technology, digital agencies and companies working in the field of ICT – Information and Communication Technology, in research institutes and Research & Development centers.

Curriculum in Motion Graphic Design

The Motion Graphic Design programme provides an in-depth cultural understanding and highly specialized preparation in several areas of contemporary design: from film title design to television opening themes, from videos to enhanced books, from animation for the web to interactive installations.

The curriculum includes design studios that focus on the sphere of visual communication, animation and motion graphic design. The studios develop skills in the fundamental principles of motion graphic design from the point of view of both the design process and the technical requirements, maturing the decisions required to handle the various phases of a production, to understand the relationship between space and time, sound and image and the principal techniques of animation.

The exploration of motion design techniques is furthered by stimulating research into the integration of digital and analog-manual technology, using a film set that makes it possible to experiment with the different methods of animation. To produce their projects, students can count on a number of post-production stations and a render farm that speeds up the generation of 3D images. The complete curriculum of this educational programme will provide students with the skills they need, particularly in the area of design, to effectively manage motion graphics, which they will develop in the forms in which they appear in the contemporary context of communication. 

Program 

I year

Communication design studio 1

Video studio Semiotics of artefacts

Documentary and experimental filmmaking

Communication design studio 2

Digital technology

Design history and criticism

 
II year

Communication design studio 3

Contemporary design research

Foundations of sound design

Systems for elaborating information

 
Optional classes

Theory and techniques of representation

Economics and the contemporary market

Intellectual property and contracts

The psychology of perception

Interaction theory

Curriculum in Interaction Design 

The Interaction Design programme trains designers who can control the design of two and three-dimensional artefacts, with interdisciplinary skills in the areas of product, visual and interaction design, focusing attention on the relationship between the product and the many aspects of communication that determine the interface with the user and the product’s usability.

The teaching programme is based on design studios that focus on the fields of product, interaction and service design. The curriculum, which relates the themes of interaction design to the context of industrial product development, is completed by theory classes that explore the historical, critical, technological and economic components.

The availability of a prototyping laboratory allows the student to develop and explore the specific theoretical and methodological issues in interaction design, by means of processes that verify usability and psycho-cognitive factors. The simulations developed within this laboratory cover all the phases in the development of the project: from testing the interface to the perceptive and sensorial simulation with Arduino, from the physical and three-dimensional experience with the model to 3D printing of the artefact through rapid prototyping. This development of a functional prototype for the project within an authentic fablab allows the students to improve their control over the design process throughout their academic career. 

Program 

I year

Product design studio 1

Micro-technology and production processes

Theory and techniques of digital representation

The psychology of perception

Interaction design studio 1

Interaction theory

 
II year

Product design studio 1

Contemporary design research

Foundations of sound design

Interaction design studio 2

Economics and the contemporary market

 
Optional classes

Documentary and experimental filmmaking

Semiotics of artefacts

Intellectual property and contracts

Design history and criticism

Digital technology