New business writing 2

Learning objectives

At the end of the course the students will have explored the principles of correctness, adequacy and effectiveness that regulate the functional writing that is practiced today in the communication professions. They will also have strengthened their writing process and learned lexical, syntactic and textual solutions useful in drafting texts intended for internal and external corporate communication, both online and offline.

Expected learning outcomes

At the end of the course the students will have explored the principles of correctness, adequacy and effectiveness that regulate the functional writing that is practiced today in the communication professions. They will also have strengthened their writing process and learned lexical, syntactic and textual solutions useful in drafting texts intended for internal and external corporate communication, both online and offline.

Course content

– Writing for Work, Writing at Work: An Introduction to Business Writing
– The variables of business writing: objectives, recipients, contexts
– The professional writing process and techniques to optimize it
– The characteristics of a good professional text: lexical, syntactic and textual aspects
– Professional Online Writing: Web Writing Principles
– Functional Writing and Artificial Intelligence: Instructions for Good Use of AI

There will be three exercises, each focused on the writing of a particular type of professional text: an article for a company blog, a digital press release, a work email. Each exercise will be followed by a collective discussion on the papers produced, during which the students will have the opportunity to develop their linguistic sensitivity and refine their critical-analytical skills.

Prerequisites

No prerequisites are required.

Bibliography

At the end of each lesson, the professor will provide students with the educational materials used, which will complement and guide the study of the following textbooks:

- Antelmi D., Scrittura professionale. Guida alla redazione di testi corretti ed efficaci, Roma, Audino, 2020
- Carrada L., Lavoro dunque scrivo! Creare testi che funzionano per carta e schermi, Bologna, Zanichelli, 2012

Teaching methods and tools

The course is primarily practical in nature. It includes: lectures with a strong interactive component; classroom exercises; presentations, and collective critical discussions of the work produced.

Assessment methods and criteria

For the purpose of assigning the final exam grade, the outcomes of the three mandatory exercises will be considered. Each of these will be evaluated in terms of appropriateness to the course guidelines and awarded a score from 0 to 10 points. Furthermore, during collective discussions, students may earn bonus points. At the end of the activities, if the total score exceeds 30 points, students will receive a distinction. In the event of not completing one or more exercises, a brief supplementary oral exam will be required. If a student chooses to decline the grade, an oral exam covering the entire course program will be necessary.