Professor
Ugo VolliLearning objectives
Ability to apply semiotic methods to the concrete contemporary working context of professional and commercial communication
Expected learning outcomes
Students who successfully complete the course will be able to apply semiotic methods to the analysis, understanding and design of professional communication tools such as graphics, packaging and product design, advertising and presence on websites and social media.
Course content
Semiotic organization of: brands and logos; advertising; commercial spaces; goods and packs; traditional media and new media; sites and social networks; fashion
Prerequisites
Having successfully attended the previous two semiotics courses of the degree course
Bibliography
Knowledge of the slides that will be made available to students is mandatory. Further texts will be presented in class
Teaching methods and tools
Lectures, slides
Assessment methods and criteria
Weekly tests; final essay; possibly oral interview
