New business writing 2Office hours
Wednesday from 13:00 to 14:00, Location: Department of Human Sciences – Viale A. Onofri 87 – San Marino
Biographical profile
He earned a bachelor's degree in Communication Sciences from the Suor Orsola Benincasa University of Naples and a master's degree in Semiotics from the University of Bologna – Alma Mater Studiorum, both with honors. He worked in corporate written communication, collaborating, among others, with the agency Progetti Nuovi of Annamaria Testa, and then devoted himself to teaching. He is currently a contract professor at the University of Bologna, the University of San Marino and the International Telematic University Uninettuno, where he holds courses on functional writing and corporate communication. He is also the author of essays published in scientific-cultural journals, such as Lo Specchio Scuro, Ocula, Filosofi(e)Semiotiche, International Journal of Marketing Semiotics & Discourse Studies.
Main publications
– Laurino A., Memento, between interpretative cooperation and experiential design, «Lo Specchio Scuro», 30/07/2022. [ARTICLE]
– Laurino A., Around the square of advertising philosophies. For a sub-articulation of some of the original Flochian categories, «Filosofi(e)Semiotiche», 2020, Vol. 7, n. 1, pp. 116-129. [ARTICLE]
– Laurino A., For a new axiology of consumption. A proposal to expand, deepen and update the Flochian model, «Ocula Flux_Saggi», 2020, pp. 1-29. [ARTICLE]
– Laurino A., Amongst branding, design and architecture: a semiotic analysis of ING DIRECT's bank shops, «International Journal of Marketing Semiotics & Discourse Studies», 2019, Vol. VII, pp. 1-20. [ITEM]
Research interests
– Academic and professional writing
– Corporate digital communication
– Semiotics of Marketing and Advertising
