The Centre for Studies on Digital Storytelling was born from the observation of the complexity of the international phenomenon of Storytelling which makes a scientific analysis necessary.
From 2007-2008 in Italy (from half of years Ninety negli USA) si parla di storytelling in many areas disciplinary e professional: laid down by the communication of business to the advertising, from marketing to the communication policy, from Science cognitive discipline of education, laid down by the psychology al Management, dai media traditional ai new average, e even in economy, since right e of diplomacy international.
In time, this huge diffusion ha done Yup and use of the dates storytelling, together ai casts Italian narration and narratives, has turned into a real abuse, so that everything has become storytelling or narration, also se immense ha nothing a and do and il story di stories.
Il outcome di such abuse è double: o si tends a to trivialize il concept (if all è narration, il concept loses relief till a (to empty) o lo si flattens su a evaluation negative, according to la as to tell stories it would be equivalent a to tell lies. In both i almost si fa un reaction wrong to the importance with stories e of capacity di tell them for la life di each be human: Lo storytelling è un way fundamental e essential for to organize experience e understand il world, constitutive of our mind end from Prime phases with the development cognitive.
Il Centro si places including responsibilities goals those of:
- to monitor la production audiovisual and circulates on website in Italy;
- to distinguish in way scientifically strict stories e immense stories, or it and il marketing, i media, fashion pass it off as storytelling (without it really being so) from what can rightfully be defined such;
- locate and The instruments analysis semiotics, linguistics e narratological le reasons for cui a Story becomes viral in network e another one No, a Story si shows effective e persuasive e another one No, a one story is easily remembered even after a long time and another is not, and so on.
