Eyes Closed Mind Open

Ancient Monastery of Santa Chiara

Communicate, feel and innovate with your eyes closed and your mind open. 

A workshop for students of the Master's in Communication and the Advanced Training Course in Audiovisual and Film Production at the University of San Marino. Marlù Gioielli, in collaboration with the Department of Human Sciences, is organizing an afternoon dedicated to new forms of communication and marketing. The event features actor Alessio Boni, photographer Adolfo Franzò, and university professor Giovanna Cosenza.

On Saturday 16 December, at 18.30 pm, in the Aula Magna of the Ancient Monastery of Santa Chiara, two important names in Italian and international cinema and photography will be guests, the actor Alessio Boni and the movie photographer Adolfo Franzò, for a meeting with the students. of the University of the Republic of San MarinoThe meeting will be led by Giovanna Cosenza, director of the Master's in Communication Management and New Media and of the Advanced Training Course in Audiovisual and Film Production, full professor of semiotics at the University of Bologna, and a leading scholar of contemporary communication languages ​​and new media.

A new form of creative exchange between students, industry professionals, and teachers, created thanks to the commitment of the Sammarinese jewelry brand. Marlu and its choice to offer the Universities of San Marino professional training opportunities and courses for the young people who attend them. 

"We've also adopted a new approach to our way of presenting ourselves," explains Marta Fabbri, Marlù's communications and marketing manager, "promoting direct interaction with customers by engaging them in our communication campaigns through social media. We're always looking for new ideas and languages, which is why we believe our Master's students can inspire us, while we can offer internships and valuable opportunities for specialization in the fields in which they are training."

Il Master in Communication, Management and New Media of the University of San Marino and the University of Bologna offers, in fact, an opportunity for specialized training in professional and corporate communication, with a particular focus on website,  social media and the most innovative forms of communication, in the fields of viralmarketing,experiential marketing,Internet Marketing, from the social media marketingThese are all areas in which brand and product communication moves. Marlu and which contribute to its success in Italy and abroad.

At the meeting on December 16th, some of Franzò's photos will be exhibited, taken from the photographic exhibition “SHUT | Close Your Eyes"in which cinema icons such as Robert De Niro, Sharon Stone, Leonardo Di Caprio, Monica Bellucci and celebrities such as Luciano Pavarotti and Federica Pellegrini are portrayed in a surprising way: with their eyes closed. For the occasion, the actor Alessio Boni was portrayed "with his eyes closed", a career that began with the theater and auteur cinema of Liliana Cavani, Marco Tullio Giordana and Cristina Comencini, and achieved fame with the general public thanks to new ways of film storytelling: fiction and TV series". The experience witnessed by our guests represents a moment of in-depth study on the world of cinema and entertainment, which is also essential for members of the Higher education course in audiovisual and cinematographic production, starting again in November with the second edition.