Biographical profile
A graduate in Semiotics from the University of Bologna, she has been working in digital marketing since 2007, starting with SEO and then moving on to paid advertising, strategy, and data analysis.
She worked for major performance agencies, which allowed her to acquire skills in strategic roles.
Among her various roles, she has served as Head of Operations at Loop Srl, Head of Digital Marketing at Studio Samo, and Head of Performance and R&D Manager at Clickable. She currently specializes in strategic consulting for e-commerce and lead generation projects and in training at some of Italy's leading academies, focusing on data strategy and AI adoption for digital marketing.
Main publications
He has three publications to his credit:
- “Remarketing and Retargeting with Google Adwords and Facebook Ads to Refine Your Strategy” – Flaccovio Editore;
- “Inbound Marketing Manual: Build your web marketing strategy based on your business, your content, and your goals” – Area51;
- “Future Visions of Digital Marketing: A Journey Through Changes, New Challenges, and Opportunities to Understand Its Evolution (2024)” – Flaccovio Editore.