Laura Grazioli

Biographical profile

I am a copywriter and content creator: I have been working in communication with passion and curiosity for over 25 years.
Graduated from DAMS Arte of the University of Bologna with a thesis on the psychology of art.
Member of ADCI – Italian Art Directors Club, member of the Press&Print ADCI AWARD 2013 jury.
Juror at the “ADSA International Non-profit and Social Advertising Award 2013”.

I organized and managed Enzo's Great Friday 2013 in Bologna with great pleasure: a non-profit meeting event between Creative Directors of agencies and young aspiring advertisers, under the aegis of the ADCI, with the aim of advising, guiding and informing on the growth and employment prospects of young people.
Also on behalf of ADCI I collaborate in the organization of events and speeches on the topics of creativity, digital and communication in general. For example, we brought Google Italia to Bologna with its YouTube Acadmey, in Ababo; Karim Bartoletti of Indiana Production with #bestofcosebelle.

I am co-administrator of the Facebook group "Un posto al copy", created by Daniela Montieri, born in connection with the related collective blog, of which I am part, Un posto al copy: group created to share knowledge, experiences, knowledge and information on the profession , with a specific look at the new generations of copywriters. This leads me to always be hungry for news, informed about contemporary communication in real time (it's a pleasure!).

As a freelance I have provided professional editorial and copywriting consultancy, for example with the University of Modena, for the Student Agenda. I was invited as a speaker at the conference
C Come-Copywriting, Content marketing, Creativity” for young copywriters and web writers, organized in Rome by Pennamontata. I presented at the Municipality of Correggio "How advertising tells men and women in Italy", a survey by the ADCI in collaboration with the Alma Mater University of Bologna and Nielsen Italy.

For 21 years I was a senior copywriter, content creator and content manager at NOUVELLE, a communication and marketing agency in Bologna, where I supported the creative director also in the operational management of the training path of the numerous interns. In Nouvelle I also followed the editorial plans on social networks for various clients. An example is the Facebook page of the Emilia-Romagna Region dedicated to spreading the culture of organ, tissue and cell donation.

For four years I have been a tutor of an Advertising Communication Laboratory at the Degree Course in Communication Sciences of the University of Bologna.
In 2018 I conducted a training module on communication within the Master of history and culture of food at the Department of history, culture and civilization of the University of Bologna.

Today I offer copywriting, content creation and strategic communication consultancy as a freelance.