Welcome

The Master, jointly organized by theUniversity of the Republic of San Marino and by 'Bologna University, is a two-year post-graduate course that offers an opportunity for cultural growth and technical-specialist training on professional communication.

The lessons delve into the fundamental problems and methodologies of contemporary communication applied to digital media, applying them systematically to concrete cases, with guided exercises, analysis of case histories, testimonials from communication professionals, individual and group work on company briefs. Ample space is dedicated, on the one hand, to the use of artificial intelligences, with a focus on those generative, on the other hand, to the enhancement of soft skills (creativity, adaptability, empathy, critical thinking, emotional management, and so on), increasingly in demand in any organization.

The Master in Communication, Management and New Media releases 60 university educational credits (CFU) and is divided into two annual training cycles with part-time attendance.

The 22nd edition of the Master's program is currently about to begin, for the two-year periods 2025-2026 and 2026-2027.

The Master aims to offer training that is both broad and technical-specialist on contemporary professional communication and business management, with a focus on the use of digital media and artificial intelligence applications, on the one hand, and on the enhancement of soft skills on the other (creativity, adaptability, empathy, lateral thinking, emotional management, and so on).

Following attendance at lessons and passing the final exam, students obtain the first level Master's degree in Communication, Management and New Media. The title, issued jointly by the University of San Marino and the University of Bologna, is equivalent to 60 university training credits (see MIUR decree 3 November 1999, n. 509).

1. To live an experience of personal growth, as well as professional, dealing with professors from various universities and interacting with professionals e professionals, business women and men, manager of communication.
2. To find out the importance of share experiences with the other students, with the teachers, and to enrich themselves in mutual understanding, in the valorisation of differences and in teamwork.
3. To search business opportunities and design technologies, products, services and events intended for create profit and jobs, also thanks to the ability to manage internal communications and relationships with customers, suppliers, and the public.
4. To experience the close interweaving between humanistic and technical skills, theoretical and practical knowledge, pragmatism and inventiveness.
5. To learn how to use them in organizing your work most innovative artificial intelligence applications, finding a good balance between individual creativity and automation.
6. To meet business women and men who with a common e determination they are building the foundations of the future world.
7. To achieve a Master's degree legal validity in Europe and Italy, awarded by two public universities, the University of San Marino and the University of Bologna.
8. To enjoy the millennial tradition of autonomy and hospitality of the small Republic of San Marino, a short distance from urban centers such as Bologna, Rimini, Pesaro, Ancona.

The recipients are freelancers, entrepreneurs, managers, employees, officials and executives of private companies and public administration, anyone who has personal or professional interests in the contemporary communication applied to the digital media.

The number of places available is 30 members graduates.

I entry requirements they are: three-year degree under the new system or degree under the old system.

They are also allowed to participate 5 auditors non-graduates, with at least 5 years of certified professional experience in the world of communication.

I foreign academic qualifications must be translated, legalized and accompanied by a declaration of value by the competent Italian diplomatic missions.

At the end of the course, Master graduates will be able to develop integrated communication strategies for the company or organization where they will work as specialists in professional communication and business management, with technical skills in communication and marketing strategies for digital media.

Thanks to solid methodological and theoretical foundations, they will be able to carry out market analysis systematic and in-depth, managing to identify the resources and techniques needed, for example, to development of communication plans, campaigns of digital marketing, management of thecoordinated image, identification and problem solving of communication, crisis management, optimization and innovation of communication processes.

They will also be able to handle the internal communication, of the structure in which they work and to interact effectively and efficiently with the communication agencies which the structure is aimed at.