An in-depth analysis by Almalaurea reviews the peculiarities of the training course
“Combining a degree in humanities with all-round communication and digital marketing skills is the right mix to work quickly and with satisfaction”. This was stated by Giovanna Cosenza, director of the Master in Communication, Management and New Media at the University of the Republic of San Marino, interviewed by Almalaurea, an organization that has been monitoring and mapping the academic institutions of the peninsula since 1994.
The training course, aimed at those with a three-year degree, provides the tools to be "able to develop integrated communication strategies for the company or structure where you work as a specialist in professional communication and business management". company, with technical skills in communication strategies on the web and social media".
The people who complete the Master, "thanks to solid methodological and theoretical foundations - Cosenza goes into detail - know how to carry out systematic and in-depth analyzes of the sector, managing to identify the resources and techniques necessary, for example, for the development of communication plans, corporate communication campaigns, integrated image management, identification and resolution of problems, optimization and innovation in communication processes".
“I am also able to manage internal corporate communication and interact effectively, efficiently and competently with the communication agencies to which the company or structure turns”.
The Master is held in collaboration with the University of Bologna.
More information on the training program page with characteristics, teachers, study plan and more: www.unirsm.sm/mastercom/
The full article is available at this link.
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