Biographical profile
I am a Researcher (RTD-B) at the Department of Economics, Society and Politics (DESP) of the University of Urbino Carlo Bo where I teach Corporate Communication and Digital Marketing and Economics and Business Management. In 2018, I obtained the national scientific qualification as associate professor of Economics and Business Management SECS-P/08 (now ECON-07/A), competition sector 13/B2 (now scientific-disciplinary group 13/ECON-07). My research interests mainly concern communication and marketing of small and medium-sized enterprises, design-driven innovation and management of cultural organizations. After obtaining a PhD in Economics and Business Management at the Polytechnic University of Marche, I gained over five years of experience in the Marketing area, developing strategic and operational skills. Subsequently, I returned to the academic world, covering the role of Contract Professor and, later, Research Fellow.